Architecting for AI: Strategies to drive AEO, conversion, and impact

How to build websites and workflows that win in an AI-powered world

Featuring

speakers from

Steven Male

Head of Growth Marketing, AirOps

Dan Locke

Head of Digital, IMB Bank

Sarah Mendham

Technical Lead, Beyond

Vikas Bhagat

(Host)

Senior Director, Brand & Product Marketing, Webflow

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About this webinar

AI is not just changing how users find your site—it’s transforming how they interact with it. From AI-powered search results to personalized customer journeys and automated design tooling, the modern web is being rewritten in real time. Your website just isn't a destination, it's a data source. This practitioner-focused session will offer senior marketers and web teams a concrete playbook to keep their sites competitive, converting, and compliant in an AI-accelerated environment.

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